A spedire il tutto (dalla cialda di cannolo all’arancino senza glutine, dal vino trapanese alla birra artigianale, ai salumi di suino nero dei Nebrodi) insicilia.com, il portale di e c-commerce siciliano con sede a Palermo che fa capo a Insoliti srl, l’azienda creata un paio d’anni fa da un gruppo di amici provenienti da esperienze diverse
Enhanced Ecommerce is a recently introduced Google Analytics ecommerce feature that enables the collection and analysis of rich ecommerce behavioral and transactional data.
Specifically, Enhanced Ecommerce helps marketers and ecommerce managers better understand customer behavior and the effectiveness of their merchandising efforts.
The enhanced ecommerce plug-in for analytics enables the measurement of user interactions with products on ecommerce websites across the user shopping experience including: product impressions, product clicks, viewing product details, adding a product to a shopping cart, flowing through the checkout process, transactions and refunds.