E-Commerce

Google Analytics: Getting Started with Enhanced Ecommerce

7 Apr , 2016  

Enhanced Ecommerce is a recently introduced Google Analytics ecommerce feature that enables the collection and analysis of rich ecommerce behavioral and transactional data.

Specifically, Enhanced Ecommerce helps marketers and ecommerce managers better understand customer behavior and the effectiveness of their merchandising efforts.

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E-Commerce

Intermediate Guide to Enhanced Ecommerce

7 Apr , 2016  

The enhanced ecommerce plug-in for analytics enables the measurement of user interactions with products on ecommerce websites across the user shopping experience including: product impressions, product clicks, viewing product details, adding a product to a shopping cart, flowing through the checkout process, transactions and refunds.

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